BHM escapes implosion of print media thanks to its formula of quality and honesty
Sunday, February 22nd, 2009Did you know that the world of newspapers and magazines is imploding at an alarming rate?
Except for Backwoods Home Magazine, of course.
Look at the several print publications you read and compare them to what they were in the past — in size, quality, number of advertisements they carry, any way you care to measure their health. You’ll see most have shrunk, sometimes dramatically. Google up stats and revenue for print publications (folio is a good place to start) and you will read tales of woe and anguish. Here’s a good story about their panic.
It’s not the recession that is destroying the print media. It’s the internet. This implosion has been occurring for several years, and it is now picking up steam like a locomotive going downhill. Everyone in the print industry is talking about what to do to keep the industry from going over the cliff.
But at Backwoods Home Magazine, we are enjoying our most successful year in our 20 years in business. How come?
That’s a rhetorical question. I’ve known the answer for years, and I’ve been predicting for several years that the internet will make Backwoods Home Magazine rise like cream to the top of our industry. The internet is a method of communication in which the consumer decides what is good and what is BS. The good, namely quality and honesty, rises while the bad — the crap and the BS — sink out of sight.
It’s a refreshing development. The monopoly that has long delivered news and information to an imprisoned readership is being destroyed.
Long live a freed readership.
