Ken Hostetler, a BHM advertiser who sells propane refrigerators (www.crystalcold.com), increased the size of his display ad yesterday for the upcoming issue after I told him it would be a supersized issue (16 pages longer) and would get a printing of an additional 10,000 to 20,000 copies. It occurred to me that other advertisers may want to do likewise. 

This is a big issue that we will use as a premium for new subscribers for the remainder of 2008. If you’re an advertiser looking for maximum value for your advertising dollar, this is the issue that will give it. There are only a few days left for you to act, however. For both display and classified advertisers, you would have to get your advertisement to use by Tuesday. If you have any questions, call Lorraine Adams, our ad manager, at 1-800-835-2418. It’s a toll-free number.