Website Advertising

We do not accept advertising from or for any website which contains any type of pornography or any hate, bigotry or other stupidity. We reserve the right not to accept ads from or for anyone or anything we, in our sole judgement, feel to be inappropriate for the Backwoods Home Magazine website.

Q. How are ads displayed on this site?

Ads are displayed on a rotating basis (except for page-targeted ads). That is, if there are ten banners currently in the rotation, each will be displayed, on average, once for every ten pages called by website visitors. If our current average is 48,000 page views per day, each banner would be seen about 4,800 times per day. Your ad remains in the rotation until the number of days selected has expired.

Q. What if I want a text link instead of a banner?

Our software can serve text ads as well as banner ads. Keep in mind that the text must fit inside the space used by a standard banner. That said, text ads have not generally performed well on our website as they do not catch the visitor's eye.

Q. How will I know if people are clicking on my ad?

Once your banner is placed in rotation, you will be able to check the stats for your account at any time after the first 24 hours. We will email you an account name and password to use when you log in.

Q. May we have more than one banner at a time showing?

Yes. You may have up to six banners per banner account. All must be the same size and all will link to the same landing page. If you run multiple banners, each time it is your account's turn in the rotation, the software randomly chooses one of the available banners. Running multiple banners helps prevent visitors growing so used to seeing your banner they no longer notice it.

Q. May I use the six banners to advertise six different products?

Yes, but again, all must be the same size and all will link to the same landing page. Also note the software cannot track the individual banner displays and click-throughs. It only tracks totals per account.

Q. Can I change the banner halfway through the run?

If you would like to change banners, we can call the banners from your server. That lets you change them as often as you want to test the response of different graphics and messages. Please keep in mind that the banners must use the same file name (eg: http://yoursite.com/ads/bhmbanner.jpg), be the same physical size (eg: 470 x 80 pixels) and will point to the same landing page you designate when you begin the run.

Q. How much traffic does the Backwoods Home Magazine website get?

Updated 2/1/2010 from Google Analytics
Time Frame	Last Month	Last 3 Months
Visits	427,242	1,135,144
Absolute Unique Visitors	317,253	799,986
Pageviews	1,322,882	3,569,141
Average Time On Site	03:53	03:58
% New Visits	66.54%	65.90%

Q. What does it cost to advertise on the Backwoods Home Magazine website?

BHM Website Rate Sheet
Site-wide Banners
All rates are per banner account per calendar month with unlimited exposures and click-throughs. A banner account is one with one or more same-sized banners that all link to the same landing page.
Top of page	$200
Bottom of page	$125
Top & Bottom of page**	$275
Page-Targeted Banners
Exclusive positioning is available on many Article pages. Yours will be the only ad displaying on the selected page in the selected position(s) during the run.
Top of page	$75
Right Side of page	$75
Bottom of page	$65
Top & Bottom of page**	$125
** Please Note: We are not able to run one banner in the Top position and a different banner in the Bottom position, even if they link to the same landing page. To achieve this requires two banner accounts which doubles the cost of your campaign. It is far more cost efficient to run both banners from one banner account that is set to display in both positions.
We do not accept advertising on the left side of our pages.
Discounts       Discounts are offered for runs of 3 to 12 months when entire run is pre-paid. 3 to 6 months — 5% 7 to 12 months — 10% Longer than 12 months — 15%       Standard commission available to recognized agencies.
Physical size in pixels Top or Bottom Minimum: 120 wide by 60 high Maximum: 470 wide by 80 high Right Side Minimum: 120 wide by 60 high Maximum: 120 wide by 300 high Maximum file size: 30 kb

Terms:

Advertising is not considered accepted and banners will not be scheduled for inclusion until payment has been received and cleared and ad graphics have been approved.

All rates are in U.S. dollars.

BHM reserves the right to approve the content and design of all banners prior to the beginning of the ad run.

To place your order for website advertising, please contact Oliver Del Signore at 781-391-6231 weekdays from 9 AM to 5PM Eastern Time or via email to webmaster@backwoodshome.com

We accept Visa, Mastercard, Discover/Novus, or American Express credit cards when you place your order or you may mail your payment using a personal or company check or a bank or postal money order made out to Backwoods Home Magazine. Mail payment to: Backwoods Home Magazine, P.O. Box 712, Gold Beach, OR 97444.

Graphics:

The goal of web advertising is not to annoy readers but to get them to click on your ad and go to your website. Please keep that in mind when designing your ad banner.

Graphics should be correctly sized in .GIF or .JPG format. If simple resizing is required, there will be an additional charge of $20.00 per graphic. Any additional editing required is billed @ $80.00 per hour.

Use unique file names, such as:

yourcompanyname_1.gif

DO NOT NAME THEM ad1.gif, banner.jpg, or the like. If you do, they might get lost or overwritten.

Send graphics as an attachment to email to:

webmaster@backwoodshome.com

Please use the subject line "Ad Graphics"

In the body of the email, please include:

• the URL to which you want each ad to point.

• Company name, address, zip
• Contact name
• Phone number
• # months to run the banner
• Date to start displaying the banner if you do not want us to start it immediately.