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Website Advertising

 

We do not accept advertising from or for any website which contains any type of pornography or any hate, bigotry or other stupidity. We reserve the right not to accept ads from or for anyone or anything we, in our sole judgement, feel to be inappropriate for the Backwoods Home Magazine website.

We do not accept any keyword, content, or in-line advertising of any kind.

How are ads sold?

All banner rurns are sold on a calendar month basis. Runs beginning other than the first of the month end on the corresponding day of the following month.

How are ads displayed on this site?

Top and Bottom of page ads are displayed on a rotating basis (except for page-targeted ads). As an example, if there are ten banners currently in the rotation, each will be displayed, on average, once for every ten pages called by website visitors. If our current average is 35,000 page views per day, each banner would be seen about 3,500 times per day.
Right-side banners are displayed, in random order, every time a page on which they appear is called by a visitor. Note that short pages display only a portion of the banners, randomly selected. On long pages, like the Home page and many article pages, all banners are shown each time the page is called.

What if I want a text link instead of a banner?

We do not accept text ads. Nor do we accept any keyword, content, or in-line advertising of any kind.

How will we know if people are clicking on my ad?

Once your Top/Bottom position banner is placed in rotation, you will be able to check the stats for your account in real time at any time after the first 24 hours. We will email you an account name and password to use when you log in.
Because of the way Right-side banenrs are served, we are not able to track clicks. We recommend you track traffic from backwoodshome.com or set up a special landing page for your clicks on your Right-side banner.

May we have more than one banner at a time showing?

Yes. You may have up to three banners per Top or Bottom position banner account. All must be the same size and all will link to the same landing page. If you run multiple banners, each time it is your account's turn in the rotation, the software randomly chooses one of the available banners. Running multiple banners helps prevent visitors growing so used to seeing your banner they no longer notice it.
Multiple banners per slot not available for Right-side placements.

May we use the three banners to advertise three different products or services?

Yes, but again, all must be the same size and all will link to the same landing page. Also note the software cannot track the individual banner displays and click-throughs. It only tracks totals per account.

Can we change the banner halfway through the run?

If you would like to change banners, we can call the banners from your server. That lets you change them as often as you want to test the response of different graphics and messages. Please keep in mind that the banners must use the same file name (eg: http://yoursite.com/ads/bhmbanner.jpg), be the same physical size (eg: 470 x 80 pixels) and will point to the same landing page you designate when you begin the run.

How much traffic does the Backwoods Home website get?

Updated 7/1/2014 from Google Analytics
Time Frame Previous three months
Visits 1,267,011
Unique Visitors 938,502
Pageviews 2,225,012
Average Time On Site 01:53
% New Visits 69.33%
Right-Side Banner Pages

Right-side ads are displayed on a growing number of website pages each time the page is viewed. During the previous three calendar months, each banner in the rotation was shown about 916,613 times. (+/- 1%)


What does it cost to advertise on the Backwoods Home website?

Ask about our New Advertiser Special

BHM Website Rate Sheet
      All rates are per banner account per calendar month with unlimited exposures and click-throughs. A banner account is one with one or more same-sized banners that all link to the same landing page. All banner dimensions in pixels.
Sitewide Banners
Top of page $300
Bottom of page $300
Top & Bottom of page1 $500

Banner size: Minimum: 120 wide by 60 high. Maximum: 470 wide by 80 high.

Depending upon the number of visitors and the number of advertisers, you can expect your top- or bottom-position banner to be shown between 80,000 and 90,000 times per month. Banners running in both positions can expect double the exposure.

NOTE: Banners must be in gif, jpg, or png format. Animated banners okay but refresh rate may not be less than once per 4 seconds

1 The same banner(s) will run in both positions. To show separate banners requires two banner accounts which doubles cost.

Right-Column Banners

Right-column banners currently appear on this page as well as on our Home, Article Index, Author Index, Previous Issue page, all blog pages, and a growing number of article and other pages. During the previous three calendar months, each banner right-column banner was shown about 953,606 times. (+/- 1%)

Banners are displayed in random order which changes with each page display.

NOTE: Three-month minimum run


$400

NOTE: Banners must be in gif, jpg, or png format. No animated banners. Multiple banners per slot not supported. Click-tracking not currently available. Clicks must be tracked from your server. Dedicated landing page (http://yoursite.com/bhmad.html) or tracking code (http://yoursite.com?ref=bhm) okay.

Preferred maximum banner file size: 60 kb
Why? Because many of our visitors stull connect via dialup and we want them to see your banner before they begin to scroll down the page.
Discounts

For Top and Bottom of page ads, discounts are offered
for runs of 3 to 12 months when entire run is pre-paid.

3 to 5 months — 10%
6 to 12 months — 15%

For Right-side ads, discounts are offered
for runs of 4 to 12 months when entire run is pre-paid.

4 to 6 months — 10%
7 to 12 months — 15%

Ask about our New Advertiser Special

We do not accept advertising on the left side of our pages.

How can we order a banner run?

To place your order for website advertising, please contact Oliver Del Signore at 781-391-6231 weekdays from 9 AM to 5 PM Eastern Time or via email to

Please enable javascript to view email address

How can we pay for our banner run?

We accept Visa, Mastercard, Discover/Novus, or American Express credit cards when you place your order or you may mail your payment using a personal or company check or a bank or postal money order made out to Backwoods Home Magazine. Mail payment to: Backwoods Home Magazine, P.O. Box 712, Gold Beach, OR 97444.

Please note that checks/money orders must arrive and clear prior to banners running online.

What about the actual banner?

Banner ads cannot sell your product or service. Only your landing page and website can do that.

The sole purpose of your banner is to get potential customers to click on your ad and go to your website. If you annoy them or make them work too hard to read too much, they will often ignore the banner. Simple, quick-to-read ads tend to get the best response. Please keep that in mind when designing your banner.

Animated GIFs are okay for Top and Bottom position banners but refresh rate must be at least 4 seconds.

Maximum file size: 30 KB

Graphics should be correctly sized in .GIF, .PNG, or .JPG format. If simple resizing is required, there will be an additional charge of $20.00 per graphic. Any additional editing required is billed at $80.00 per hour.

Use unique file names, such as:

yourcompanyname_1.gif

DO NOT NAME THEM ad1.gif, banner.jpg, or the like. If you do, they might get lost or overwritten.

Send graphics as an attachment to email to:

Please use the subject line "Banner Ad Graphics"

In the body of the email, please include:

  • the URL to which you want the banner to link.
    Eg.: http://www.yourside.com or http://www.yourside.com/backwoods.html

and, if you have not already provided this information, include

  • Company name, address, zip
  • Contact name
  • Phone number
  • # months to run the banner
  • Date to start displaying the banner if you do not want us to start it immediately.

Additional terms and conditions

Advertising is not considered accepted and banners will not be scheduled for inclusion until payment has been received and cleared and ad graphics have been approved.

All rates are in U.S. dollars.

Backwoods Home Magazine reserves the right to approve the content and design of all banners prior to the beginning of the ad run.

Backwoods Home Magazine reserves the right to refuse advertising for any reason or for none.

Thank you for your interest in advertising on the Backwoods Home Magazine website.

To place your order for website advertising, please contact Oliver Del Signore at 781-391-6231 weekdays from 9 AM to 5 PM Eastern Time or via email to

Please enable javascript to view email address



 
      Please address comments regarding this page to editor[at]backwoodshome.com. Comments may appear in the "Letters" section of Backwoods Home Magazine. Although every email is read, busy schedules generally do not permit personal responses.


 
 

 
 
 
 
 
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