Website Advertising

We do not accept advertising from or for any website which contains any type of pornography or any hate, bigotry or other stupidity. We reserve the right not to accept ads from or for anyone or anything we, in our sole judgement, feel to be inappropriate for the Backwoods Home Magazine website.       We do not accept any keyword, content, or in-line advertising of any kind.

All banner ads on the Backwoods Home Magazine website now include, at no additional cost, the ability to post ads, specials, and offers in the dedicated BHM Advertisers' board in our popular Forum.       Please Click Here for details.

Q. How are ads displayed on this site?

Top and Bottom of page ads are displayed on a rotating basis (except for page-targeted ads). That is, if there are ten banners currently in the rotation, each will be displayed, on average, once for every ten pages called by website visitors. If our current average is 35,000 page views per day, each banner would be seen about 3,500 times per day. Your ad remains in the rotation until the number of days selected has expired.

Q. What if I want a text link instead of a banner?

Our software can serve text ads as well as banner ads. Keep in mind that the text must fit inside the space used by a standard banner. That said, text ads have not generally performed well on our website as they do not catch the visitor's eye. NOTE: We do not accept keyword advertising.

Q. How will I know if people are clicking on my ad?

Once your banner is placed in rotation, you will be able to check the stats for your account at any time after the first 24 hours. We will email you an account name and password to use when you log in. (Right-Column Banners excluded)

Q. May we have more than one banner at a time showing?

Yes. You may have up to six banners per banner account. All must be the same size and all will link to the same landing page. If you run multiple banners, each time it is your account's turn in the rotation, the software randomly chooses one of the available banners. Running multiple banners helps prevent visitors growing so used to seeing your banner they no longer notice it. (Right-Column Banners excluded)

Q. May I use the six banners to advertise six different products?

Yes, but again, all must be the same size and all will link to the same landing page. Also note the software cannot track the individual banner displays and click-throughs. It only tracks totals per account.

Q. Can I change the banner halfway through the run?

If you would like to change banners, we can call the banners from your server. That lets you change them as often as you want to test the response of different graphics and messages. Please keep in mind that the banners must use the same file name (eg: http://yoursite.com/ads/bhmbanner.jpg), be the same physical size (eg: 470 x 80 pixels) and will point to the same landing page you designate when you begin the run.

Q. How much traffic does the Backwoods Home Magazine website get?

Updated 2/1/2012 from Google Analytics
Time Frame	Previous three months
Visits	1,499,007
Absolute Unique Visitors	1,079,212
Pageviews	3,537,054
Average Time On Site	02:56
% New Visits	74.70%
Right-Side Banner Pages
Pageviews	924,631
Unique Pageviews	590,089

Q. What does it cost to advertise on the Backwoods Home Magazine website?

BHM Website Rate Sheet
All rates are per banner account per calendar month with unlimited exposures and click-throughs. A banner account is one with one or more same-sized banners that all link to the same landing page. All banner dimensions in pixels.
Sitewide Banners
Top of page	$200
Bottom of page	$125
Top & Bottom of page1	$275
Banner size: Minimum: 120 wide by 60 high. Maximum: 470 wide by 80 high Depending upon the number of visitors and the number of advertisers, you can expect your banner to be shown between 80,000 and 100,000 times per month.
Right-Column Banners
Right-column banners currently appear on this page as well as on our Home, Article Index, Author Index, and Previous Issue pages and on all blog pages. All banners are shown every time the page is displayed. You can expect your banner to be shown between 170,000 and 190,000 times per month. Banners are displayed in random order which changes with each page display. NOTE: Three-month minimum run
$300 $200 $100
NOTE:. Banners must be in gif, jpg, or png format. No animated banners. Multiple banners per slot not supported. Click-tracking not currently available. Clicks must be tracked from your server. Dedicated landing page (http://yoursite.com/bhmad.html) or tracking code (http://yoursite.com?ref=bhm) okay.
Single Page Banners
Exclusive positioning is available on many Article pages. Yours will be the only ad displaying on the selected page in the selected position(s) during the run.       Single Page Banners are appropriate for restricted-appeal and/or highly targeted products or services. Depending upon the article you select, you can expect your banner to be shown a few hundred to a few thousand times per month. For comparison, sitewide banners are each shown between 80,000 and 100,000 times per month. NOTE: Three-month minimum run
Top of page	$100
Right Side of page2	$100
Bottom of page	$85
Top & Bottom of page1	$170
1 Please Note: We are not able to run one banner in the Top position and a different banner in the Bottom position, even if they link to the same landing page. To achieve this requires two banner accounts which doubles the cost of your campaign. It is far more cost efficient to run both banners from one banner account that is set to display in both positions.
2 Banner size: Minimum: 120 wide by 60 high. Maximum: 120 wide by 240 high
Maximum banner file size: 30 kb
Discounts       For Top and Bottom of page ads, non-agency discounts are offered for runs of 3 to 12 months when entire run is pre-paid. 3 to 5 months — 10% 6 to 9 months — 15% 10 to 12 months — 20%       For Right-side ads, non-agency discounts are offered for runs of 4 to 12 months when entire run is pre-paid. 4 to 6 months — 10% 7 to 9 months — 15% 10 to 12 months — 20%       Standard commission available to recognized agencies.
We do not accept advertising on the left side of our pages.

Terms:

Advertising is not considered accepted and banners will not be scheduled for inclusion until payment has been received and cleared and ad graphics have been approved.

All rates are in U.S. dollars.

BHM reserves the right to approve the content and design of all banners prior to the beginning of the ad run.

To place your order for website advertising, please contact Oliver Del Signore at 781-391-6231 weekdays from 9 AM to 5PM Eastern Time or via email to webmaster@backwoodshome.com

We accept Visa, Mastercard, Discover/Novus, or American Express credit cards when you place your order or you may mail your payment using a personal or company check or a bank or postal money order made out to Backwoods Home Magazine. Mail payment to: Backwoods Home Magazine, P.O. Box 712, Gold Beach, OR 97444.

Graphics:

The goal of web advertising is not to annoy readers but to get them to click on your ad and go to your website. Please keep that in mind when designing your ad banner.

Animated GIFs are okay but refresh rate must be at least 3 seconds.

Maximum file size: 30 KB

Graphics should be correctly sized in .GIF, .PNG, or .JPG format. If simple resizing is required, there will be an additional charge of $20.00 per graphic. Any additional editing required is billed @ $80.00 per hour.

Use unique file names, such as:

yourcompanyname_1.gif

DO NOT NAME THEM ad1.gif, banner.jpg, or the like. If you do, they might get lost or overwritten.

Send graphics as an attachment to email to:

webmaster@backwoodshome.com

Please use the subject line "Ad Graphics"

In the body of the email, please include:

• the URL to which you want each ad to point.

• Company name, address, zip
• Contact name
• Phone number
• # months to run the banner
• Date to start displaying the banner if you do not want us to start it immediately.

Thank you for your interest in advertising on the Backwoods Home Magazine web site.