Millennial, hipster, near as I can tell the labels are used pretty much the same.
To refer to this type of person, we used to use the terms Yuppy, Yummy, the same fad, fashion, ego, competitive driven people who belong to PETA, save the forest, save the whales group because it is fashionable, own one reusable grocery bag, oppose an oil or gas pipe line but drive the Beemer SUV, and turn up the thermostat rather than put on a sweater in the house as it is a fashion no-no, think meat comes on a foam plate, self diagnosed fill in the blank intolerant, drink triple foam coffees, not because they taste good but is the thing to do. We refer to these people as Trevor and Tiffany Tofu from Vancouver. You know the type people.
Turns out we have been doing this prepping thing all wrong all these years. Seems there are companies marketing all manor of prepper bags at $200-$350 each that include all items important to people like Trev and Tiff.
For instance....
Malin+Goetz essential kit. Six bottles of their most popular products: Grapefruit Face Cleanser, Vitamin E Face Moisturizer, Bergamot Body Cleanser, Vitamin b5 Body Moisturizer, Peppermint Shampoo and Cilantro Conditioner
>>>>>>In this part of the bush these sound to me like sauces to attract grizzly bears.
There's more.....
https://www.preppi.co/
Inside the 18oz canvas and leather frame closure backpack, you will find premium products fromMalin+Goetz, Mast Brothers Chocolate, Kusmi Tea, and Marvis toothpaste just to name a few! Even a Solar Powered USB phone charger for infinite power on the go. Custom designed canvas pocketing keeps your supplies organized.
>>>>>>Oh My God... I know I'm an absolute bear in the morning without my Kusmi tea and getting my teeth brushed. I mean, God forbid your breath should offend.
If you look it up there is more, but I couldn't take it. It all sounds funny and humorous, but it isn't funny in a way as this kind of thing will sell.
Like totally be safe everyone.