Website Advertising

 

Website Advertising

We do not accept advertising from or for anyone or anything that contains or promotes any type of pornography or any hate, bigotry or other stupidity. We reserve the right not to accept ads from or for anyone or anything we, in our sole judgement, feel to be inappropriate for Backwoods Home Magazine and/or the Backwoods Home Magazine website.

We do not accept any keyword, content, or in-line advertising of any kind.

Click Here to download
Backwoods Home Magazine's current Media Kit. (PDF)

What can a banner ad do for me/my business?

A banner ad can let interested folks know about your product, service, or website and lead them there. What it cannot do is sell them the product or service, induce them to sign up for something, or anything else. Only your landing page and any supporting pages can do any of that.

Too often, advertisers spend time and money creating great ads that generate hundreds or thousands of clicks but give little or no thought to what will actually make the prospective customer want to buy. The Internet is not a "Field of Dreams." Just because you offer it does not mean anyone will buy it.

What if people are clicking on the banner but nobody is buying anything?

You need to figure out why. A consult with your local advertising/marketing consultant/agency may be in order.

How are ads sold?

All banner runs are sold on a calendar month basis. Runs beginning other than the first of the month end on the corresponding day of the following month.

How are ads displayed on this site?

Right-side banners are displayed in random order every time a page on which they appear is called by a visitor. Note that short pages display only a portion of the banners, randomly selected. On long pages, like many article pages, all banners are shown each time the page is called.

What if I want a text link instead of a banner?

We do not accept text ads. Nor do we accept any keyword, content, or in-line advertising of any kind.

How will we know if people are clicking on my ad?

Because of the way Right-side banenrs are served, we are not able to track clicks. We recommend you track traffic from backwoodshome.com or set up a special landing page for clicks on your Right-side banner.

May we have more than one banner at a time showing?

Yes, you may purchase multiple right-side banner slots.

How much traffic does the Backwoods Home website get?

Updated 4/1/2016 from Google Analytics
Time Frame Previous three months
Visits 890,783
Unique Visitors 652,643
Pageviews 1,475,606
Average Time On Page 02:07
% New Visits 70.64%

What does it cost to advertise on the Backwoods Home website?

Ask about our New Advertiser Special

BHM Website Rate Sheet
      All rates are per banner account per calendar month with unlimited exposures and click-throughs. All banner dimensions in pixels.
Right-Column Banners

Right-column banners currently appear on most pages of our website. You can expect your banner to average more than 8,000 exposures per day.

Banners are displayed in random order which changes with each page display.

Short pages display a randomly selected number of banners to fit page.


$200

NOTE: Banners must be in gif, jpg, or png format. No animated banners. Multiple banners per slot not supported. Click-tracking not currently available. Clicks must be tracked from your server. Dedicated landing page (http://yoursite.com/bhmad.html) or tracking code (http://yoursite.com?ref=bhm) okay.

Preferred maximum banner file size: 60 kb
Why? Because many of our visitors still connect via dial-up and we want them to see your banner before they begin to scroll down the page.
Discounts

Discounts are offered for runs of 3 to 12 months when entire run is pre-paid.

3 to 5 months — 10%
6 to 12 months — 15%

Ask about our New Advertiser Special

How can we order a banner run?

To place your order for website advertising, please contact Oliver Del Signore at 781-391-6231 weekdays from 9 AM to 5 PM Eastern Time or via email to webmaster [at] backwoodshome.com.

How can we pay for our banner run?

We accept Visa, Mastercard, Discover/Novus, or American Express credit cards when you place your order or you may mail your payment using a personal or company check or a bank or postal money order made out to Backwoods Home Magazine. Mail payment to: Backwoods Home Magazine, P.O. Box 712, Gold Beach, OR 97444.

Please note that checks/money orders must arrive and clear prior to banners running online.

What about the actual banner?

Banner ads cannot sell your product or service. Only your landing page and website can do that.

The sole purpose of your banner is to get potential customers to click on your ad and go to your website. If you annoy them or make them work too hard to read too much, they will often ignore the banner. Simple, quick-to-read ads with a call-to-action (Click Here, Read More, Learn More, etc.) tend to get the best response. Please keep that in mind when designing your banner.

Maximum file size: 60 KB

Graphics should be correctly sized in .GIF, .PNG, or .JPG format. If simple resizing is required, there will be an additional charge of $20.00 per graphic. Any additional editing required is billed at $90.00 per hour.

Use unique file names, such as:

yourcompanyname_1.gif

DO NOT NAME THEM ad1.gif, banner.jpg, or the like. If you do, they might get lost or overwritten.

Send graphics as an attachment to email to:

webmaster [at] backwoodshome.com

Please use the subject line "Banner Ad Graphics"

In the body of the email, please include:

  • the URL to which you want the banner to link.
    Eg.: http://www.yourside.com or http://www.yourside.com/backwoods.html

and, if you have not already provided this information, include

  • Company name, address, zip
  • Contact name
  • Phone number
  • # months to run the banner
  • Date to start displaying the banner if you do not want us to start it immediately.

Additional terms and conditions

Advertising is not considered accepted and banners will not be scheduled for inclusion until payment has been received and cleared and ad graphics have been approved.

All rates are in U.S. dollars.

Backwoods Home Magazine reserves the right to approve the content and design of all banners prior to the beginning of the ad run.

Backwoods Home Magazine reserves the right to refuse advertising for any reason or for none.

Thank you for your interest in advertising on the Backwoods Home Magazine website.

To place your order for website advertising, please contact Oliver Del Signore at 781-391-6231 weekdays from 9 AM to 5 PM Eastern Time or via email to webmaster [at] backwoodshome.com